I will use a test property here (no custom dimensions implemented yet). If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from the. Create a funnel exploration. If a report doesn’t support a condition, e. Cardinality and system limitsCreate dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andSo when comparing goal-based metrics to conversion-based metrics in each version, expect to see some differences. Review the list of entities in Analytics (e. The exploration could use the Page title and screen. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. Metrics calculation is also affected by stacking more than one dimension with a given metric. You will have to (re)calculate them, which can require. Next, click to Custom metrics and click the ‘Create custom metrics’ button to add the Scrolls metric. Now they are on default available in GA4 (below) which is great. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Refer to this guide on setting up custom dimensions and metrics. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your. Name the metric, choose a parameter and unit of measurement. As you can see from the above image, insight cards are by default available. The value of the index should be between 1 and 200. The versionName (Android) or the Bundle version (iOS). In Metric name, enter a unique name for the new metric. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. You will see a new overlay appear, as below. In the row for an existing group, click > Copy to create new. To do this in Looker Studio with a GA4 data source you would do the following. Another consideration to make is the number of custom dimensions and metrics you will need and if they align across your data streams. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ menu. Step 3: create a new custom dimension (event-scoped). Click Archive. Jan, You are correct that the Google Analytics Management API V3 cannot be used to configure GA4 properties. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. In the row for an existing group, click > Copy to create new. Custom metrics with third-party tools To create a new custom metric in Google Analytics 4, go to your GA4 property view and navigate to Custom Definitions. Click on ‘Report Snapshot’ in the reporting menu. 25 in the free. 4. Custom metrics and dimensions. Analytics shows an empty report or exploration with the text "No data available", the text. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. The Google Analytics Reporting API v4 gives you access to the power of the Google Analytics platform ( Universal Analytics properties only ). They're not about tracking visits but about capturing interactions. The number in the circle denotes the count of events recorded during the minute. This is an underlying metric showing you the average time your webpage was in the focus of your user. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. Archive custom dimensions and metrics. Switching to GA4 will be no easy feat. In this final part, we'll explore segments, dimensions, and metrics, and then walk you through the process of creating a custom report using our own Google Analytics 4 property. If desired, click +add filter. You can query the Metadata API method to list the registered custom dimensions for this property. With the help of unnest and parse for dates or timestamps we can do the trick. Follow the steps below: Step-1: Navigate to your GA4 reporting view and click on ‘Reports’. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. Step 1: click on ‘Custom definitions’ under the GA4 property. What are Custom Dimensions in GA4? With GA4 we can create our own own events using Google Tag Manager and send event parameters with those events. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. 只有從網站或應用程式傳送且由 Google Analytics (分析) 收集的事件參數與使用者屬性. In the Drag reports to create collection card, find the funnel report. Custom metrics are user-defined metrics. In this article, we will dive into customising reportings in GA4: setting up your metrics, creating a filter, a segment, and customising your reports and dashboards to gain even deeper insights and make the. Step 3: Click on “Funnel Exploration” report. In the row for the custom dimension or metric, click > Archive. How to see Conversions in Looker Studio. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. Step 4: Click the drop-down arrow to change the date range. 1 of 28 [GA4] Acquisition overview report; 2 of 28 [GA4] Audiences report; 3 of 28 [GA4] Checkout journey report;See entrances and exits. These metrics can also improve website performance. It enables users to generate GA4 BigQuery queries without requiring any SQL knowledge. GA4 allows you to customize the dashboard, enabling you to see the reports that matter most to your. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then. Users subject to data restrictions can add those metrics, but cannot view the results (e. You can't use hyphens in the name, but you can use underscores and spaces instead. If desired, click +add segment, and add up to four segments. For example, a custom metric would be the ideal choice if you wanted to track the average reading time for a blog post or the total number of shares for an article. Track all your clients’ key GA4 metrics in a live Google Analytics 4 dashboard. Custom Definitions. GA4 can now create custom audiences and then pull the audiences directly into the paid ads platforms for use in campaigns. Weekly Active Users (WAU): the number of active users in the last 7 days. Description – Add a comment. The metadata method will likely return a dimension similar to: "dimensions": [. You can't use hyphens in the name, but you can use underscores and spaces instead. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. Navigate to the “ Resource ” tab and select “ Manage added data sources “. It displays the total number of unique users who interacted with your webpage. Click on ‘ Data Streams ’. In Metric name, enter a unique name for the new metric. In the Custom metrics tab, click Create custom metrics. see this article on Custom channel groups in GA4. GA4 Gives Marketers More Control. Click Configure. Select the web property for which you want to set up cross-domain tracking. Review the list of entities in Analytics (e. In Event property, enter the name of the event parameter. Step 4: Click on ‘Create a custom audience’. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. The following new GA4 metrics are mostly based on the Engaged Sessions metric, which Google defines as a session that lasts longer than 10 seconds, or had a. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. Step 2: Create a Google Analytics Alert. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Click Archive. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. 494 likes · 1 talking about this · 4 were here. Custom Metrics. In Google Analytics Universal, you can capture custom metrics directly, meaning that you send numeric data with an event or pageview hit explicitly as a custom metric. We would like to show you a description here but the site won’t allow us. In Universal Analytics, User ID is only used in specific User ID reports. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. Choose Custom definitions from the Data display menu. In the Collections section, click Edit collection below the collection where you want to add the report. Add a filter to exclude ‘New / returning’ = (not set) – I show how to do this in the video if you are not sure. The course starts with Google Analytics setup, and covers details for ensuring GA4 is collecting data properly. To learn more about custom metrics in GA4, check out this article: GA4 Custom Metrics TutorialManage custom dimensions and metrics: Set up custom dimensions and metrics by defining their names and scope. Creating a sample path exploration report. This happens in Explorations if you try to add the dimension or metric to the exploration. Adding these new GA4 dimensions and metrics should help. Step-6: Look at the ‘Purchases‘ column of your exploration report. In the Drag reports to create collection card, find the funnel report. In conclusion, custom metrics in GA4 are a versatile tool that can greatly enhance your data analysis capabilities. How to Properly Configure Custom Dimensions in Google Analytics 4. Evaluate user engagement. Click on ‘Create’. # 18: Non-Ecommerce Value. To track custom or recommended events, create a new tag in GTM and choose the “Google Analytics: GA4 Event” tag type. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new dimension. You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:Follow the below steps to configure. This is not the case with Universal Analytics. 175. Restricted metrics are available in metric pickers associated with reports (e. In this article. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Google Analytics 4 (GA4) is the latest version of Google Analytics. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. In this case, you could get total visits exclude duplicates. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. Based on campaign goals, segment audiences by dimensions, metrics or events. Additional readingFollow the instructions in this article: Organic Search Traffic Analysis in GA4 – Complete Guide. You can enter the name of a metric or scroll through the drop-down to select a metric. In Admin, under Data display, click Custom definitions. Behind the scenes, this connector uses GA4 Data API providing aggregated data from the last version of GA. You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields. Migrate from Universal Analytics. Click to remove a metric from the table header. Measure anything that isn't captured in GA4's default metrics and dimensions. Google provides over 100 options, and you can create your own as well. GA4 Explorations help to uncover deeper insights in your data. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. And that’s it! How to Create Audiences in Google Analytics 4. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. For example, a custom metric would be the ideal choice if you wanted to track the average reading time for a blog post or the total number of shares for an article. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. For example, you can create a bucket for pages with men's clothing and another one for pages with women's clothing. Abstract. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. Testing your implementation is crucial. , can add the metrics to custom reports, but cannot see the metric values in those reports). In total, 30 new dimensions and metrics related to ecommerce are now available in. GA4 users can create custom metrics and dimensions to collect and measure data the tool wouldn’t automatically track—for example, information stored in a customer relationship management (CRM) system that. Enhanced Measurement: Enable the File downloads option in the Enhanced Measurement settings within your GA4 account. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. runReport. In Metric name, enter a unique name for the new metric. Google Analytics will open an exploration. Create a custom metric. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Click +New Custom Table. In Universal Analytics, we’re used to seeing the Pages report detailed out by the dimension of “Page Path” and metrics such as “Pageviews”, “Unique Pageviews”, “Bounce Rate”, and more. Access our table chart maker for blank templates you can start with. In doing so, companies can add additional, previously unavailable, or outdated metadata to hits that have already been collected and processed by Google Analytics 4 (GA4). In GA4, you can only create custom dimensions with the ‘Event. #12 GA4 Custom metrics vs. Select a view from the View drop-down menu. Click blue "Create custom metrics" button. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. Click Archive. GA4 SQL is a free and user-friendly tool that simplifies the querying process for Google Analytics 4 data in BigQuery. How Custom Dimensions have Changed in Google Analytics 4 (GA4) The new version of Google Analytics still allows you to create custom definitions (and custom metrics remain relatively unchanged), but the scope of your custom dimensions will now always be set to the hit level. The default reports in Google Analytics help you monitor your key business metrics. Create a custom metric. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. Step 5: review if all data is collected. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users;1. The GA4 users metric is a key metric allowing you to understand your target audience. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formIndex (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. [GA4] Custom dimensions and metrics: Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations; Google Analytics Versions. For example, I have created a comparison for. Step-3: Click on the name of the data stream for which you want to exclude internal traffic: Step-4: Scroll down your screen and then. Step-5: Make sure the scope is set to ‘Event’:Step-6: Type ‘ landing page ‘ in the search box: Step-7: Drag and drop the ‘ Landing page ‘ report just below the ‘ Pages and Screen ‘ report and then click on the ‘ Save ‘ button: Step-8: Click on ‘ Save changes to current selection ‘: Step-9: Click on the ‘ Back ‘ button on the top left-hand side:Archive custom dimensions and metrics. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Next, you can create a new dimension or metric and give it a name and scope. The API provides these key features: The API allows you to request not only built-in metrics but also combination of metrics expressed in mathematical operations. With GA4, you can measure practically anything, even custom metrics. Use Explorations to explore your data in depth and answer complex questions about it. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. , when customizing a report). Here are the distinctions: Custom Definitions – This is the area within Google Analytics where you can create custom dimensions or metrics. Select the GA4 data source by clicking on the edit button. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. While certain metrics and dimensions come pre-configured by the tool, others require. This metric is populated automatically. Select your GA4 data source. g. In the row for an existing group, click > Copy to create new. Calculated metrics in GA4. Step 2: Click on ‘Events’. Step-2: Click on the ‘Blank’ template under ‘Explorations’. In the row for the custom dimension or metric, click > Archive. In Metric name, enter a unique name for the new metric. In this tutorial, we will define custom dimensions and metrics in Google Analytics 4, explain how they work, and show you how to use them with Google Tag Manager (GTM). g. 3. Everything seems to work very well in Tag Manager's debug mode, and also if I look up the events in real-time view I get the requested event along. TLDR – they don't exist in the reports, either the standard or the explore. Concluding Thoughts. It is possible to create custom dimensions and metrics in GA4. In the Custom metrics tab, click Create custom metrics. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Open Channel Groups. g. GA3’s data model is based on sessions and page views, while GA4’s is based on events and parameters. Step-2: Now click on ‘Custom Definitions’. When configuring custom dimensions in GA3, you can set the scope of your custom dimension to ‘Hit’, ‘Session’, ‘User’, or ‘Product’. In the 'Dimension' drop-down, select 'Page path and screen class'. Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. Analytics shows user-scoped dimensions and metrics in the Realtime report. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. In the row for the custom dimension or metric, click > Archive. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. Here are some real-world examples of how GA4 Metrics can be used to create custom audiences for Google Ads. It does not apply to GA4 BigQuery export data tables. Type. In the Calculated metrics tab, click Create calculated metric. The following are the general syntax for Custom Dimensions. 1. Sending more than one parameter along with an event is termed a custom parameter. #3 Data thresholding is not the same as data cardinality (which results in the (other) row. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. The parameters populate the following dimensions: Page location (from page_location) Page referrer (from page_referrer) page_location (page URL), page_referrer (previous page URL) Scrolls. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Data Freshness: 4-8 hours Less than 4 hours: Event parameters: 25: 100: Custom Dimensions: 75: 225:. Create a custom metric. Enter a title. Average Engagement Time. Step 2: click on ‘Create custom dimensions’ button. And this is an example of where you can see the data in the standard reports. Make it easier with AgencyAnalytics on the front end with our no. Step-1: Navigate to your GA4 reporting view. As of today, GA4 supports only 2 scopes for custom dimensions: event scopes and user scopes. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. In Metric name, enter a unique name for the new metric. Custom Metric – Modal Appear. However, if you want to showcase specific areas of improvement, there are a few ways your agency can create custom metrics outside of GA4: Custom metrics using formulae and. Follow these steps to get started:Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. The ratios can help you understand how well you retain users over time — higher ratios suggest good engagement and user retention. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion. How to Edit a Custom Dimension in GA4. That is,. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Custom reports and default reports with secondary dimensions, comparisons, and filters are served by larger aggregated tables with higher row limits. The following are the general syntax for Custom Dimensions. At the top of the screen, select the Funnel exploration template. Drag the funnel report from the card on the right, and drop it under a topic on the left. I have set up the custom variables in Tag Manager as well as in GA4. Create client reports that show the full picture of your marketing efforts–in minutes! 4. Step 3: create a new custom dimension (event-scoped). You can add the following parameters to your destination URLs: utm_id: Campaign ID. The difference between the old GA metrics and those under GA4 is the ability to get a more relevant. With the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), some of the terminology used in Google Analytics and Looker Data Studio reports has changed. As such, you can consider GA4 custom metrics as custom parameters. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. Learn more about predictive metrics and predictive audiences. You can include any event parameters sent with the event when it is logged. Go to Explore and select a Blank exploration. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. Update: after giving them some time to fix their web interface, I was able to get the page rating metric into a report, although it's not the report I'd hoped for. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. 5. Step 2: Select a GA4 property that you have access to. Configure the tag by selecting the GA4 configuration tag and specifying the event name and parameters based on your tracking requirements. In the left navigation, click Admin. 1. Cardinality and system limitsProvide a meaningful name for the custom metric, such as " Page Load Time . Click +add dimension, and add up to six dimensions. In the 'Dimension values' drop-down, select the page path or screen class. Learn more. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. For example, include "customUser:last_level" in a Data API request to create a report for the User-scoped Custom Dimension with parameter name "last_level". These reports can serve as a comparison between GA4 and Universal Analytics while running in parallel and eventually become your source of truth once you have fully migrated to GA4. Analytics Intelligence is a set of features that uses machine learning and conditions you configure to help you understand and act on your data. see this article on Custom channel groups in GA4. Click Add metric to add a metric. Click Custom definitions. In Admin, under Data display, click Custom definitions. Find your custom metric in GA4 and write down what you named it. Edit the copied version of the calculated metric. The row limit under these circumstances is 2M. Processing – collected values are used to populate the final report dimensions according. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. Then, click Save. Google Analytics 4 places a. Enter a new group name and optionally a new description. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. There is also an easier way and it’s recommended if. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. Based on campaign goals, segment audiences by dimensions, metrics or events. 2. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. [GA4] Customize metrics in details reports Next: [GA4] Customize charts in detail reports You can add or remove the metrics that appear in the table header of a detail report. The maximum number of parameters is 25, through which we sent all the information. The other kind of GA4 custom dimension, user-scoped, can number up to 100 in the paid vs. In Universal Analytics, there are two User metrics: Total Users, and New Users. " Step 5. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Click + next to DIMENSION, select “Page path and screen class” (under Page/screen) and click Import. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Step 1: Open the GA4 – Google Merchandise Store demo property. 2 min read. For iOS apps, you must collect IDFA to automatically derive the Age, Gender, and Interests dimensions. Create a custom metric. 5K. Use custom dimensions and. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. It. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. For example, your report could be based on 100% of the available data and still, data thresholding is applied to it. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option:The syntax for custom dimensions is documented here. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Whenever you create a custom parameter, you need to create a corresponding custom dimension or metric so you can see that data. OR. Google also recommends that you use the cross-channel data-driven model as the reporting attribution model: However, you can change the reporting attribution model to any one of the following models: Last Click. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. This means that the two analytics platforms collect, process, and report the same data differently. In Configuration Tag, select your Google Analytics 4 Configuration tag. GA4 Klips templates examples. In Event property, enter the name of the event parameter. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. Metrics is a cloud-based. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Custom Metrics Vs. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. Explorations From the left menu, access the report library. If you have many metrics in the table, you may need to scroll to the right to view the metrics. GA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. Step 2: click on ‘All events’ and select the event of your choice. Step 4: double check if everything is set up correctly. From there you select either custom dimensions or custom metrics. 4. Typically, the information stored in custom dimensions, metrics, or events is considered static; you may, in some cases, want to overwrite the default. What about the Unique Pageview metric? According to the GA documentation here, looks like Unique Pageview is no longer. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. To see where people exit your site: 1.